American model Ireland Baldwin stars in PETA's new campaign, shot by Brian Bowen Smith, posing naked behind the slogan 'I'd Rather Go Naked Than Wear Fur'.

Baldwin follows in the footsteps of her mother, Kim Basinger, who starred in the charity's anti-fur campaign in 1994, and commented 'I saw the images from when my mom shot this campaign, so it was something that I had aspired to do. If you wouldn't wear your dog, then you shouldn't wear fur at all because all animals are equal and deserve equal respect and equal compassion and love'.